Logo Reimagined
Media: Adobe Illustrator, Adobe Photoshop, Adobe After Effects
In this logo design project, I was able to recreate the logo for an existing Sarasota local winery brand "Fiorelli", and upgrade the branding for them as well.
The Creation Process
Fiorelli website and original logo: https://fiorelliwinery.com
According to their website, The mission of Fiorelli winery is to share their love of wine with the guests and carry on the legacy of the Sicilian founders. Therefore, I decided to modernize the original logo while taking the brand mission into account. The combination of simple lines and primitive shapes fits in the realm of modern design more than the original hand-written logo style while being more friendly; the use of gold and dark green in the color design helps the audience feel a sense of history and nature. Sunshine, goblet, and grapes all together make quite an obvious sign for a winery in the sunshine state Florida.
New Brand Style Guide
The rulebook that provides detailed instructions on logo usage, color palettes, typography, imagery, voice, and tone.
